Co. Armagh-based White’s Oats, Ireland’s largest oat miller and cereal producer, is entering the ambient on-the-go snack category with its new soft-baked Oaty Bar.
The new product marks White’s first major launch in the healthy snacking category, catering for the evolving needs of consumers.
Made from Irish oats, the 45g bar contains 196 calories and over 3g of fibre and protein.
Sold in a single pack, White’s Oaty Bars are rolling out in Tesco, SPAR and Vivo stores across Northern Ireland. They will be launching in Bob & Bert coffee shops in early 2025.
The launch will be supported by in-store sampling, PR and paid social.
Danielle McBride, Marketing Manager at White’s Oats, said: “At White’s, we are committed to providing high-quality products that deliver on nutrition and taste and suit our customer’s busy lifestyles. Our new Oaty Bars are made using all-natural Irish butter and contain over 50% wholegrain oats, making it easier than ever to enjoy a great-tasting, naturally energising snack that will leave that hungry feeling fading fast.
“Each bar has only five all-natural ingredients, with no additives, flavourings or preservatives. It’s the perfect choice for those rushed mornings, as a mid-morning boost or an afternoon pick me up.”
