The Flava People, a creator of brand-led licenced food products, has announced a partnership with Booker for their new Baileys Caramel Sauce.
Stocked in 135 Booker outlets, the 500ml bottles aim to make the most of Christmas demand in the foodservice market.
The product officially launched earlier this year in partnership with Diageo UK. It subsequently sold out on Amazon within 24 hours and was even spotted for reselling for £13.49 a bottle.
Within days of the product’s arrival in Booker, the launch quickly went viral with a flurry of social media posts from shoppers and businesses.
Scott Dixon, Managing Director at The Flava People, commented: “Working with our friends at Diageo UK to create this excellent product was a fantastic experience, as it has been with many of the partnerships, we have worked with them on. We were blown away by the warm reception to its launch earlier this year and have enjoyed seeing the fantastic reactions on social media. This is why we are so enthusiastic to announce this game-changing collaboration with Booker. Great product innovation can only go so far without the perfect distribution partner, and there is no better partner than Booker wholesale.
“As the leading UK wholesalers, we feel privileged to be working we them and are excited to see how this propels the product into the hands of those customers who we know are excited to incorporate it into both their food and drinks menus. The flavour of Baileys is a cornerstone of the festive season, so the timings couldn’t be better. With the limitless culinary potential for the product, we can’t wait to see how talented chefs use it to innovate their new Christmas menus this December.”
The 500ml Baileys Caramel Sauce is available at Booker individually or in a case of 6 with a unit price of £2.25 per bottle.
