Lidl has expanded its sports partnership portfolio with a deal to sponsor the UEFA Women’s EURO 2025 football tournament.
The discounter noted that the venture marks another milestone in its commitment to support women’s sport, solidifying its role as a partner of football and continuing its promotion of active, healthy lifestyles.
Jo Gomer, Lidl GB Marketing Director, said: “Sport is an important part of our long-term commitment to inspiring health and conscious nutrition, and we’re thrilled to champion this through incredible events like UEFA Women’s EURO 2025. These tournaments don’t just showcase world-class talent – they inspire people everywhere to get moving and embrace an active lifestyle.”
Guy-Laurent Epstein, UEFA Marketing Director, added: “As one of Europe’s leading food retailers, Lidl is an ideal partner to help us bring the energy and excitement of UEFA Women’s EURO 2025 to an even broader audience. We are delighted to build on our successful partnership with Lidl from UEFA EURO 2024 into UEFA Women’s EURO 2025, so we can continue to harness the power of football to inspire healthy lifestyles and the next generation of women’s football.”
NAM Implications:
- Continuing to get around, these discounters…
- “As one of Europe’s leading food retailers, Lidl….” – Says it all.
- How do they figure in your major customer league table?
