Manchester-based product intelligence platform Vypr has announced further expansion of its international offering.
The business, which provides brands with actionable consumer insight to either help launch new products or to improve their current ranges, now offers access to consumers in Europe’s five largest markets – Germany, the UK, and France, plus new reach in Italy and Spain.
Vypr supports global brands operating in Europe, including Kraft Heinz, Starbucks, and Emmi Desserts, to understand changing consumer behaviour through fast, cost-effective insight underpinned by behavioural science. Vypr noted that the extension of its consumer community into Italy and Spain will support brands already selling to either of these markets or assessing market fit.
Both countries represent a significant opportunity for brands. Italy, Europe’s fourth largest economy at over $2tn, ranks tenth globally for total market research spend at $0.7bn annually. Spain, Europe’s fifth largest economy at more than $1.4tn, ranks eighth for total market research spend at $1.4bn annually.
The European expansion builds on Vypr’s recent launch of consumer insights for the Australian and US markets. Vypr’s international capability also spans Poland and South Africa.
Chris Williams, Vypr CEO, said: “Our international strategy reflects where we see the greatest opportunity to support our customers’ growth and where we see strong new business potential for our unique approach. Bringing Italians and Spaniards into our community means brands can now gain deep data-driven insight into consumer behaviour and intent in these leading Mediterranean economies.
“Spanning several key global markets, we have this year established ourselves as the world’s leading product intelligence platform and plan to continue bringing new markets online in 2025.”
