KP Nuts has partnered with darts sensation Luke Littler to drive awareness and unlock opportunities within the on-trade, convenience and impulse sectors during the festive season and beyond.
As part of the collaboration, Littler will sport the KP Nuts logo on his sleeve throughout the PDC World Championships at Ally Pally that began this week. His first match will be taking place on 21st December.
Fans will also have the chance to win exclusive signed merchandise from Littler and other surprises, with further announcements planned for the New Year.
KP stated that teaming up with Littler, one of the favourites to win the PDC World Championships, would allow it to tap into the excitement and camaraderie of the darts world.
Littler said: “It’s an honour to team up with KP Nuts as I head into this year’s PDC World Darts Championships. Darts is all about bringing people together and creating great moments, and KP Nuts is the perfect brand to help make that happen. I’m looking forward to giving it my all on the big stage and sharing some incredible surprises with fans along the way.”
Kevin McNair, Marketing Director at KP Snacks, added: “We’re absolutely delighted to partner with Luke Littler as he prepares to take the PDC World Darts Championships by storm. Luke is an incredible talent with an exciting future ahead, and his passion and determination perfectly align with KP Nuts’ energy and spirit. This partnership marks a significant moment for KP Nuts as we look to bring even more excitement to our fans and the on-trade sector during one of the busiest times of the year. And trust us, there’s even more to come in 2025!”
