Pringles is introducing a new addition to its portfolio – Blazin’ Fried Chicken flavour.
It is the latest variant to join the Pringles Hot Range, which was first launched in January this year in response to increased demand for spicy snack varieties.
The new Blazin’ Fried Chicken flavour was inspired by Nashville-style chicken from the US, which had been voted one of the most appealing meat-style flavour options by Pringles fans. Meanwhile, Google searches for Nashville-style chicken in the UK have soared by 120% in the past 12 months.
Pringles Blazin’ Fried Chicken will be available in all major retailers in the UK and Ireland from 1st January (£2.50 RRP – 160g).
The new flavour, which is non-HFSS, joins existing Pringles Hot options: Flamin’ Cheese, Mexican Chilli & Lime, Smokin’ BBQ Ribs, Kickin’ Sour Cream, and Sweet Chilli.
Seanáin McGuigan, Pringles Brand Manager UK&I, commented: “With the rise in popularity of hot and spicy foods in the UK, our new Blazin’ Fried Chicken flavour taps into this growing trend to give consumers more variety and choice when it comes to spicy snacks. With January being the perfect time to turn up the heat, we’re confident Blazin’ Fried Chicken will become an immediate hit with spice-seekers across the country, and help our retailers also continue tapping into this trend.”
