The beauty retail industry is embracing experiential retail, a strategy that transforms shopping into an immersive and interactive experience. Experiential retail goes beyond simply buying products – it’s about creating memorable moments through activities, curated spaces, or interactive elements that engage customers on a deeper emotional level.
Beauty pop-ups and flagship stores have become destinations, offering gamified experiences, personalised activations, and unique settings to connect with shoppers. For both offline and online beauty brands, these innovative formats are crucial for standing out in a digital-driven world and fostering stronger consumer engagement.
Read the full article on the Mintel website
