Amazon is working with suppliers such as Unilever, L’Oréal, Colgate-Palmolive, Beiersdorf, and Mayborn to deliver over 250,000 hygiene products to families in need.
From today until 28 January, for every two purchases on its UK website from a selection of over 800 personal hygiene, household and baby products, the online retailer will donate a third item to The Multibank, a charity founded by the former prime minister Gordon Brown.
Brands participating in the campaign include Amazon’s own brand as well as Mama Bear, Dove, Elvive, Colgate, Garnier, L’Oréal Paris, Lynx, Men Expert, Nivea, Palmolive, Radox, Revitalift, Sanex, SheaMoisture, Simple, Sure, Tommee, Tippee TRESemme, and Vaseline.
Transport logistics specialists Palletline is providing logistics support for the campaign free of charge, handling the storage and onward distribution of all donations to The Multibank’s network of regional hubs.
John Boumphrey, Amazon’s UK Country Manager, said: “We are incredibly proud to have supported the foundation and continued expansion of the Multibank network. By working together with our suppliers and our customers, we hope to generate hundreds of thousands more donations and alleviate the consequences of hygiene poverty.”
Chris Barron, General Manager for Personal Care at Unilever, added: “The support that The Multibank provides is so important, helping households that are facing hygiene poverty to access the daily products that help people to feel clean and confident.
“We know that together we can do more, so we’re really pleased to be partnering with Amazon with a shared commitment to get more products to the charities and people that need them most.”
