Coca-Cola is launching a new lime-flavoured variant in the UK for its Original and Zero Sugar ranges.
Building on the success of Coca-Cola Lemon, which has amassed nearly £20m in value sales since launching last year, the Lime flavour will tap into the growing flavoured colas segment, offering a “tangy, bittersweet” taste.
Flavoured colas currently account for 60% of growth in the UK’s £2.8bn colas sector, and Coca-Cola Lime has already proved popular in other countries.
The launch of Coca-Cola Lime will be supported by a multi-million-pound marketing campaign early this year, including influencer partnerships, out-of-home marketing, social media, and live experiences.
Rob Yeomans, Vice President of Commercial Development at Coca-Cola Europacific Partners (CCEP) GB, said: “We’re excited to bring a slice of lime to the nation’s favourite cola, growing our range with a new flavour – with or without sugar – that we know shoppers love.
“Flavoured colas are also growing ahead of the total cola segment as consumers look for new twists on their favourite drinks. The sub-segment presents a real opportunity for retailers to drive incremental growth, and we’ll be investing in our range throughout 2025 to help them make the most of it.”
The new Lime flavour is available in the following formats:
- Coca-Cola Original Taste: 330ml, 500ml, 1.75L & 8x330ml
- Coca-Cola Zero Sugar: 500ml, 2L & 8x330ml
Priced-marked single packs will be available in the convenience channel.
