Soft drink brand Mogu Mogu is following up on its strong performance in 2024 with a raft of new supermarket listings for 2025.
The drinks brand, which has become a viral success in the UK after being discovered by distributor Asco Foods following a buying trip to Asia in 2017, is starting the year with more than 400 additional supermarket-owned store listings, taking its availability in major chain outlets to over 1,250 and adding to its distribution throughout wholesale and independent convenience.
The move comes as the nata de coco drink – which is available in 17 different flavours and features jelly-like pieces of chewable fermented coconut to deliver the brand’s trademark ‘Sip, Chew, Feel’ brand experience – recently moved into the nation’s top 20 best-selling juices and smoothies, charting at number 18 following a 48.2% rise in sales.
Mogu Mogu’s increased coverage includes more than doubling its presence in Sainsbury’s, rolling out to 117 additional outlets within its Local c-store estate, and adding 204 Morrisons outlets to its nationwide footprint.
“We are absolutely delighted to be starting 2025 as we ended 2024, with yet another period of growth for Mogu Mogu in the UK,” said Indy Jhalli, National Account Manager at ASCO Foods.
“These new listings are an opportunity for us to take the Mogu Mogu experience to even more shoppers, as well as satisfy demand from those who are already enjoying the brand but have been asking for it to be more widely available.”
