Industry charity GroceryAid has appointed Rami Baitiéh, the Chief Executive of Morrisons, as its new President.
He replaces Allan Leighton, who recently returned to Asda to lead its recovery programme.
Baitiéh’s role will be to support the charity as it continues to extend its reach and help grocery workers in need.
Kieran Hemsworth, CEO of GroceryAid, commented: “We are excited to welcome Rami to GroceryAid, especially at such a pivotal time. Due to a myriad of challenges, including the cost-of-living crisis, we’re seeing a huge increase in the demand for our services.
“Rami’s in-depth knowledge of the grocery industry and visionary leadership will help us to amplify the impact that GroceryAid makes to the lives of grocery workers. He has an intense focus on meeting the needs of his shoppers and a clear understanding of the importance of his store colleagues, and we are looking forward to tapping into this to drive higher levels of awareness for our services among front-line colleagues in the grocery sector. We’ll also benefit from Rami’s strong industry relationships, which will enable us to raise more funds and, in turn, increase the amount we spend on welfare to help more of our colleagues in need.
“In 2023/24, we provided more than £6m worth of financial, emotional and practical support, and we are on track to increase the figure this year.”
Baitiéh added: “Morrisons is a proud partner of GroceryAid, and I have seen first-hand the difference that it makes. It is a privilege to now have an even closer relationship with the charity and to be able to work with the brilliant team to further build on the support offered.”
