Soreen has added an Apple & Mango flavour to its soft-baked Lift Bar range.
The latest addition to the brand’s non-HFSS portfolio responds to consumer research highlighting 72% of shoppers would prefer fruity-flavoured Lift Bars for a mid-morning boost. The new flavour aims to drive incremental growth to the Lift Bar range – which ranked fifth among the top ambient grocery launches in 2023 – and taps into the popularity of apple and mango flavour pairing.
“We’re committed to championing feel-good nutrition,” said Liz Jacobs, Marketing Director at Soreen. “We’re uniquely positioned in the cake category to drive innovation and offer exciting new products in an aisle which is traditionally associated with afternoon and evening consumption. The new Apple & Mango flavour provides a perfect mid-morning pick-me-up that satisfies consumer demand for healthier, delicious snacks and supports retailer health agendas.”
The Apple & Mango flavour (4 x 42g – RRP £2.25) joins the current range of Lift Bar multipacks: Blueberry and Raspberry & Vanilla.
The launch coincides with a second burst of Soreen’s Masterbrand ATL campaign running this month across TV, BVOD and social. The Apple & Mango Lift Bar will also receive standalone support via shopper marketing, which will include POS, sampling and digital media across both in-store and online.
