Confectionery maker Swizzels has unveiled a new limited-edition product in time for Valentine’s Day, combining two of its brands into one treat: Squashies Love Hearts.
Offering a fresh twist on two popular classics, the new Squashies Love Hearts combine Squashies’ signature soft texture with the iconic messages of Love Hearts.
Squashies remains the leading sugar confectionery brand in the market, while Love Hearts see consistent growth, with 950,000 units sold during the Valentine’s period and a 10% year-on-year growth in brand value.
Available in 120g bags and sold in cases of 12, each foam sweet is embossed with a fun message or emoji. Messages include ‘KISS,’ ‘WOW,’ ‘FAB,’ and ‘LOVE,’ alongside two romantic emojis.
With an MRSP of £1.15, the new product retains the classic colours and flavours of traditional Love Hearts, including Pineapple, Lime, Blackcurrant, Lemon, Cherry, and Orange.
Clare Newton, trade marketing manager at Swizzels, said: “We’re excited to introduce a delicious and innovative new product that combines two of our most popular brands, delivering the same moreish flavours and signature texture – with an added twist.
“Squashies Love Hearts bring something new to retailers’ offering, appealing to shoppers looking for unique yet familiar treats for themselves or as a special gift to someone else.
“Our Valentine’s range is all about sharing the love, regardless of relationship status – whether it’s romantic love, familial love or friendship and we hope the new Squashies Love Hearts will help to do just that.”
