Coca-Cola Europacific Partners (CCEP) has added a new Rio Punch variant to its Monster Juiced range.
The Monster Juiced range is up 18.1% in value sales and is now worth more than £290m in GB. Thanks to its focus on innovation, new launches have delivered more than £36.9m in additional value sales over the past 12 months.
The Juiced range accounts for 34% of flavoured energy value sales, boosted by the arrival of Monster Juiced Bad Apple in 2024 – the best-performing energy launch of the past 12 months.
Monster Juiced Rio Punch will be available from this week in plain and price-marked single 500ml cans, and four-can multipacks. The new liquid combines the Monster Energy blend with a tropical combo of flavours featuring notes of sweet papaya, vanilla ice cream and blackcurrant, inspired by a popular Rio de Janeiro dessert.
The can design – which features the green and yellow of the country’s flag and references to the capital.
Helen Kerr, Associate Director of Commercial Development at CCEP GB, said: “Over the past year, Monster has driven more than half of innovation sales in energy drinks – adding an impressive £84.7m in value to the category. Shoppers love the bold, flavour-packed Monster Juiced range, which is up 18.1% in value and growing faster than both the flavoured energy segment and the total energy category. Every year our Juiced launches are among the top-performing launches in energy drinks. We’re confident Rio Punch, which is already one of our top sellers in the US, will continue that trend, and we’re excited to see how retailers bring the launch to life in-store.”
Rio Punch joins the nine-strong Monster Juiced range, which includes Mango Loco, Pipeline Punch, Aussie Lemonade, Khaotic, Pacific Punch, Monarch, Ripper, Mixxd Punch and Bad Apple.
