Carlsberg Britvic is launching two new flavours of Pepsi zero sugar cola – Strawberries ‘N’ Cream and Cream Soda – which are aimed at recruiting younger shoppers to the category.
The range taps into the growing demand for flavoured cola, an area that has seen significant expansion, growing three times faster than unflavoured cola, appealing particularly to Gen Z shoppers. With this in mind, the pack designs are consciously bold, with the launch supported by a comprehensive communications plan to attract this age group into cola.
Ben Parker, VP Sales – Off Trade, Carlsberg Britvic, said: “Pepsi brings unique flavours and zero-sugar offerings to retailers’ shelves. This latest launch is an exciting and bold step into the indulgence space and is designed with Gen Z flavour lovers in mind. The treat-inspired flavours will entice shoppers with a new experience and help increase sales in a highly competitive category. We’ll be working with retailers to help make the launch a success, with the aim of increasing footfall and sales, thanks to the product’s distinctive look helping it stand out on shelves.”
The two new lines will be available in 500ml price-marked packs & plain, multipacks of eight cans, 330ml cans, and 1.5 litres (Strawberries ‘N’ Cream only). Their rollout across grocery and convenience will be supported by point-of-sale materials and free case promotions.
