Dunnhumby, the retail data science firm owned by Tesco, has agreed a partnership with Synerise, a software firm specialising in real-time behavioural AI predictions and automation.
The tie-up aims to “advance the future of retail through cutting-edge technology and data-driven insights and activation”.
With AI creating new opportunities for the sector, the partnership is expected to allow retailers and brands to seamlessly connect multiple data sets and customer touchpoints. By harnessing AI-driven insights, they will be able to predict the “next best action” across personalisation, loyalty, pricing, promotions and retail media, executing it immediately at scale.
The partnership brings together dunnhumby’s customer insight expertise and solutions with Synerise’s real-time behavioural AI models and workflow automation. Specialising in retail, banking, and commerce, Synerise makes over one billion autonomous AI-driven decisions every day, which translates into better service personalisation, more efficient management, and a competitive advantage for its clients.
“As AI and technology become increasingly pervasive, we are strengthening our ecosystem with partners that supercharge our science and help our clients put their customers at the heart of every decision and experience,” said Josh Bottomley, CEO of dunnhumby.
“This partnership with Synerise further reinforces our leadership in the customer science landscape.”
Jaroslaw Krolewski, CEO of Synerise, added: “We are passionate about using automated, world-beating AI, in real-time across multiple sectors. We are very excited to bring together our technology and science with the deep retail expertise and customer science that dunnhumby has built and uses so successfully. dunnhumby is a company we have always studied and admired. To partner with dunnhumby to use real-time AI to predict the behaviour of people and machines, and to act instantaneously, is very important for us.”
NAM Implications:
- (Retailers and Brands) will be able to predict the “next best action”…
- …across personalisation, loyalty, pricing, promotions and retail media…
- …executing it immediately at scale.
- A powerful combination of data and tools.
- Watch this space…
