Dr. Oetker is extending its American Style Pancake Mix offering with its latest NPD, American Style Chocolate Pancake Mix.
Launching in time for Pancake Day, the third biggest event in the home baking category, the limited edition line will be available for £1.40 (MRRP) from Asda, Ocado, Farm Foods and The Range until April.
Jennifer Johnson, Head of Marketing Dr. Oetker – Cake, said: “Our American Style pancakes proved hugely popular with consumers and, with pancakes and brunches growing as trends, we are pleased to bring a new product to the table which diversifies the offering in a limited market. With more people choosing to stay at home rather than eat out, our pancake mixes are an easy way for low skilled bakers to try their hand at something new and serve up their favourite brunch dish in the comfort of their own home.
“Pancake Day is set to be one of the largest baking occasions in H1 2025, so to support this launch, we will also be investing in a strong communications plan to inspire bakers at the event, reaching 15 million bakers. We will be back on TV in the Spring with our ‘Little Makes A Big Difference’ ad across TV & VOD, for 3 weeks from 24th March and 8 weeks from 17th February respectively.
“An idea built from the insight that it’s the little moments in everyday life that can create the best memories. To support consumers in making these memories, we will also be driving baking inspiration on Meta, and Tik Tok with fliptastic fun recipes and a competition suitable for the whole family in the lead up to the occasion.”
