By Martin Heubel, Amazon Strategy Consultant at Consulterce
The results of our 2025 Amazon Vendor Negotiation (AVN) study are in! And they reveal fascinating insights:
- 1 in 2 vendors expect trade terms to increase
- 64% of vendors face cost price decrease requests
- Vendors plan to negotiate 2.6 months on average
Only 10% of survey participants are confident of reducing their investments, while 39% of brands hope for flat trade terms YoY.
The figures reveal how difficult trade negotiations remain with Amazon in 2025.
- High margin demands
- Low Return on Investment
- Calls for cost price reductions
…are just some of the headaches AVNs create for 1P vendors.
Want the full scoop of insights? – read the complete study here
