Shaken Udder is launching two new dessert-inspired milkshake flavours targeted at the snacking occasion.
Scoff-The-Lot and Raspberry Ripple are made with real ingredients, contain nothing artificial and are HFSS compliant. Landing on grocery shelves from 3rd March, the products tap into the growing demand for familiar dessert flavours with a modern twist.
Shaken Udder’s Raspberry Ripple blends real raspberries with milk and tastes just like Raspberry Ripple ice cream, while Scoff-The-Lot has a warming hint of cinnamon with a rich sweetness. With the flavoured milk category growing at 16% in unit sales, the brand stated that there is a clear opportunity for retailers to appeal to consumer desire for familiar flavours and increase their milkshake sales by stocking Shaken Udder’s latest launches.
Jo Abram, Marketing Director at Shaken Udder, said: “We’re a nation of snackers, and 58% of people choose milkshakes as a snack between meals. With shoppers gravitating towards dessert flavours in their snacks, our latest launches will hit the spot for those looking for tasty, familiar favourites.
“By using our expertise in real ingredients, we’ve created two new flavours that focus on taste, yet contain absolutely nothing artificial, so consumers can still enjoy the important vitamins and minerals that milk provides. As the number two milkshake brand in grocery multiples, retailers can be confident that our latest launches will appeal to dessert lovers everywhere.”
Shaken Udder’s Raspberry Ripple 330ml (RRP £1.85) will be available in Tesco, Morrisons, and Booths from 3rd March. Scoff-The-Lot 750ml (RRP £3.00) will also be on shelves in Tesco from 3rd March, with the 330ml in Sainsbury’s from 28th April.
