Cheddar brand Pilgrims Choice is set to expand its range with the launch of ‘Inclusions’ – a line-up of blended cheeses.
Tapping into the latest food trends, the range combines Pilgrims Choice’s Mature Cheddar with blended herbs, spices, vegetables and seasonings.
Available in block (RRSP: £3.00), grated (RRSP: £2.75) and sliced (RRSP: £2.75) formats, the ‘Inclusions’ range will feature four flavour combinations: The Italian one – Garlic & Herb, The Mexican one – Smoked Paprika, The American one – Hot Honey, and The British one – Caramelised Onion.
The range will start rolling out in Tesco stores from March, with more major listings to come later in the year.
The launch of Pilgrims Choice ‘Inclusions’ follows a category and consumer insights project undertaken by brand owner Ornua Foods UK. The research showed that when it comes to cheese, some 50% of consumers want to explore new flavour experiences without compromising on use and speed when it comes to preparing meals. The company stated that the ‘Inclusions’ range is aimed at inspiring consumers to explore their more adventurous side when creating quick and easy flavour-packed meals.
Nicola Blackmore-Squires, Ornua Foods UK Marketing Director, said: “At Pilgrims Choice we want to accelerate our growth journey. We have undertaken a massive category and consumer insights project to ensure we understand the role we play for both our retailer partners and our consumers. This is informing the direction of a pipeline of innovative offerings and brand developments, the first of which is our fantastic new Pilgrims Choice ‘Inclusions’ range.
“As a brand we want to ensure that the exciting developments we are making to the Pilgrims Choice range are ultimately what consumers really want. By tapping into cutting-edge food trends, we are focused on addressing unmet usage occasions and driving mealtime inspiration to enable them to live a life full of flavour!”
