Danone is set to expand its dairy portfolio in the UK with the launch of its new Skyr range.
Danone Skyr, an Icelandic-style yoghurt known for its thick and creamy texture, is naturally high in protein, 0% fat and a source of calcium.
The addition of Skyr into Danone’s UK dairy portfolio is in direct response to strong consumer demand for the product in other markets. In France, Skyr has driven 29% volume growth to the yoghurts category since 2019.
The new product will be available in a variety of pack formats and flavours, including 800g Natural (RRP £3.30), 480g Natural (RRP £2.25), 150g Natural & Strawberry (RRP £1.10), and 270ml Vanilla and Strawberry drinks (RRP £1.50).
The range launched in Tesco this week, with listings in Ocado from 3rd March and Sainsbury’s from 30th April, and more in the coming months.
Tom Hickton, Dairy Marketing Director, Danone UK & Ireland, commented: “After seeing the growth of Skyr in other markets, we are thrilled to introduce Danone Skyr to the UK. Our Skyr range offers a tasty option for consumers looking for naturally high-protein, fat-free products.
“Danone Skyr stands out in the market with its thick and creamy texture and mild taste. We believe it will be a popular choice among health-conscious shoppers.”
