Más+ by Messi, a sports drink founded by football icon Leo Messi, will make its debut in the UK next month following a successful launch in the US.
The product is described as a first-of-its-kind everyday hydration drink that includes an electrolyte complex, vitamins and minerals but none of the artificial colours, sweeteners or caffeine that are seen in some energy drinks. It also has less sugar, carbs, and calories than many sports drinks – 1g of sugar and 10 calories per 500ml bottle.
Más+ by Messi comes in four flavours that are inspired and curated by the footballer and the milestones of his career: Limon Lime League, Berry Copa Crush, Orange d’Or, and Miami punch.
The drink will be available from SPAR stores in March before being rolled out in wholesale, convenience and grocery retailers across the UK.
“With Leo, we’ve achieved something almost unbelievable: a delicious tasting drink that has just 1g of sugar, 10 calories per 500ml bottle, and no artificial sweeteners or colours,” said Jeremy Kanter, Global Chief Marketing Officer for Más+ by Messi.
“Better still, its unique blend of electrolytes, vitamins, and minerals absorb rapidly into your body, keeping you well hydrated so you can show up at your best all throughout the day. Put simply, we’ve reinvented the idea of daily hydration. We call it Positive Hydration.”
