TWC Group has secured its first five clients for WholeView, a platform for suppliers who want to aggregate wholesale shipment data bought from multiple wholesalers into one online reporting tool.
The suppliers that have signed are AG Barr, Coca-Cola Europacific Partners, KP Snacks, Suntory Beverage and Food GB&I, and Unilever Food Solutions.
Whereas data can sit across many places in an organisation, which is time-consuming and can lead to inaccurate calculations, TWC’s WholeView system is claimed to provide a “single version of the truth” about sales performance across the whole route-to-market (RTM) channel.
Data is cleansed, merged and then aggregated by the firm’s data quality team before being delivered quickly and securely via TWC’s dashboards to an unlimited number of users at the supplier organisation.
Kelly Pye, head of client services at TWC, said: “We are delighted to welcome our first clients to WholeView. Their need for an aggregated data channel via an intuitive and visual data reporting solution aligns perfectly with our mission to provide cutting-edge solutions that drive success and growth.
“By integrating WholeView into their operations, they are poised to unlock new levels of efficiency, productivity, and strategic insight – they will find areas of opportunity quickly by using SmartView.
“Our platform has been described as ‘game changing’ by a client – we look forward to welcoming more organisations on board WholeView soon.”
