Golden Acre Foods has partnered with German cooked meat company The Feldhues Group to support the rollout of its new Billy Bear children’s meat snacks.
Billy Bear, a £10m-plus sliced kids’ character cooked meats brand which has been around for nearly four decades, has extended its range to include a new bear-shaped chicken snack. High meat-content snacks are increasing in demand, with the meat-snacking market currently growing at 8.5% year-on-year.
Aimed at younger children from three to seven years old, the new Billy Bear Bites snack packs (RRP £1.50 2 x 30g) are rolling out in Asda this month. Also launching is an additional snacking format under the Paw Patrol license (RRP £1.75, 2 x 45g). Golden Acre Foods is aiming to extend distribution further in the coming months.
Both products are made with chicken and hidden vegetables (cauliflower, parsnips and sweet potato). They are free from artificial colours and flavourings and are gluten, lactose and soya free.
Rebecca Cutter, head of marketing for Golden Acre Foods, commented: “Billy Bear is a nostalgic brand that has been around for nearly 40 years, appealing to children young and old – and their parents.
“Recently, there has been a movement towards convenient, high-protein snacks and these new Billy Bear chicken bites tap into this trend, offering an opportunity to gain penetration among younger families who are looking for healthier snacking choices to offer their children.
“The fact they contain 30% vegetables is an additional selling point for parents with young families.”
The new Billy Bear chicken snacks will be supported by digital and in-store marketing.
