Dairy alternative brand Plenish is expanding its range with the launch of Plenish Enriched Oat M*lk – a fortified oat drink that delivers essential vitamins and minerals without compromising on ingredient transparency.
Available from this week in Tesco stores nationwide (RRP £2.25), Waitrose on 28 April followed by Ocado and Amazon, Plenish Enriched Oat M*lk is claimed to be the UK’s only clean-label fortified dairy alternative with added calcium, vitamin D, B12, riboflavin, and iodine. It provides 30% of daily calcium needs per 100ml – double that of other fortified plant-based drinks in the UK – while remaining free from oils and additives.
The launch responds to the growing demand for fortified nutrition in the dairy alternatives category (currently valued at £364m), and highlights the role of added micronutrients in creating a nutritionally balanced plant-based alternative.
The launch of the new product is part of Plenish’s upgraded M*lks offering, which also includes the reformulation of the brand’s original Oat M*lk now with a new creamy recipe. Plenish’s new creamy recipe began rolling out on supermarket shelves at the end of 2024 in Waitrose, Sainsbury’s and Morrisons, landed on shelves at Co-op last week, and will be available in Tesco stores nationwide from this week.
Russell Goldman, Managing Director, Breakthrough Brands, at Carlsberg Britvic, said: “At Plenish, we’re committed to providing retailers with the plant-based options that today’s consumers demand, while also remaining dedicated to being transparent with our ingredients. Our reformulated Organic Oat M*lk continues to feature just three simple, natural ingredients, but now with a creamier texture, while Plenish Enriched caters to the growing demand for fortified nutrition, with ingredients chosen for their genuine benefits to consumers’ health.
“As consumers increasingly seek transparency and nutritious, minimally processed foods, we’re proud to help retailers meet these needs. By prioritising taste, quality, and nutritional value, we’re confident that Plenish will continue driving growth in the plant-based drinks category.”
