By Martin Heubel, Amazon Strategy Consultant at Consulterce
Your Amazon Vendor Manager isn’t a Vendor Manager. They are category managers with category-specific targets.
Why does this matter?
Because they don’t need you as much as you need them.
As a 1P vendor, your focus should be on showing how your brand can help your buyer succeed in their category.
Educate and remind Vendor Managers about:
- Your sales contribution in their category
- New product development opportunities
- Key category trends and their impact
- Your commitment to deal events
- How you lead in innovation
- Opportunities to test new marketing or supply chain initiatives
But also:
Ask about their internal category targets.
By helping them succeed at Amazon, you can strengthen your relationship and be the first to know about upcoming changes.
For further information and support, contact Martin Heubel here
