Coca-Cola Europacific Partners (CCEP) has announced the launch of Monster Energy’s latest promotion in partnership with the Ultimate Fighting Championship (UFC) to help retailers tap into energy drinkers’ thirst for live Mixed Martial Arts (MMA) entertainment.
From now until 30th April, Monster Energy consumers can scan QR codes on in-store POS or visit MonsterEnergy.com to enter for a chance to win a UFC experience. One winner will receive two tickets to enjoy an evening of ringside action.
Monster will use its roster of UFC athletes to boost awareness of the promotional activity and Monster’s wider UFC sponsorship, which has been running since 2015.
UFC is the world’s fastest-growing sport, broadcast in over 165 countries and viewed by over one billion people globally.
Helen Kerr, Associate Director of Commercial Development at CCEP GB, said: “Monster and the UFC are the fastest-growing brands in their respective fields. This latest promotion gives our brand fans the incredible opportunity to get up close and personal with the action – which we know they love.
“It truly embodies the spirit of Monster Energy and underscores our commitment to bringing unique and engaging experiences to our valued fans. We’re encouraging retailers to get on board and take full advantage of this promotion as we bring together these two fast-growing brands.”
