Leading adult soft drinks brand J2O has unveiled its latest limited-edition flavour -Dragonberry. A mix of blackberry and dragon fruit flavours, Dragonberry is joining the J2O lineup from now until September 2025 across the grocery channel.
The new flavour aims to help retailers take advantage of the popularity of limited editions, with 90% of Gen Z and Millennials stating that they purchase products with seasonal flavours. Additionally, the launch comes as dragon fruit continues to be a trending ingredient.
Ben Parker, VP Sales – Off Trade at Carlsberg Britvic, commented: “We understand that summer is a crucial sales period for retailers, so we are on a mission to help them inject some fun into their adult soft drinks offering. J2O Dragonberry does just that, with its trending flavour profile and bold packaging perfectly catered to the season. Through this, the new launch is the perfect option for all social occasions – particularly with J2O already being well-known by over 87% of shoppers. As a result, J2O Dragonberry is set to support retailers in appealing to a wide range of shoppers this summer to maximise their adult soft drink sales.”
J2O Dragonberry is rolling out in Morrisons, Sainsbury’s, Asda, Tesco, Waitrose and Home Bargains in multipacks of 4 (MRSP: £6.25) and 10 (RRP: £13.55).
