Danone-owned yogurt brand Activia is expanding its kefir and fibre ranges with three new products launching this month.
They include a larger format of Activia Kefir Natural, along with a new flavour and larger format of Activia Kefir Peach Passion Fruit. These will join the existing Kefir portfolio, which includes Activia Kefir Natural and Strawberry pots, as well as Activia Kefir Natural and Strawberry drinks.
Rachel Wright, head of marketing at Danone, said: “We’ve seen strong demand for our Kefir and Fibre ranges as consumers become increasingly aware of the gut health benefits of these products. We’re excited to bring these new flavours and formats to market as we continue to provide consumers with delicious and nutritious options to support their gut health.”
Activia Kefir Natural and Activia Kefir Peach Passion Fruit in 345g pots are rolling out in Tesco and Ocado, with an RRP of £2.00. Meanwhile, the Activia Fibre Berries and Cereals four-pack (115g) will be exclusively available in Tesco by 31 March (RRP £2.75) before launching in other supermarkets later in the year.
