RTD brand Four Loko has unveiled its latest flavour, Camo Mango.
The new variant of the vodka-based RTD combines the sweetness of ripe mango with Four Loko’s signature drink, all contained in a camo-themed can.
“Designed to appeal to consumers seeking more than just a drink, it’s a statement of individuality,” commented Clark McIlroy, Managing Director of Four Loko distributor Red Star Brands.
“With its dynamic packaging and daring flavour, Camo Mango reinforces Four Loko’s commitment to delivering disruptive, category-defining RTD experiences.”
To support the launch of Four Loko Camo Mango, a nationwide campaign will feature influencer collaborations, sampling events and exclusive merchandise drops.
Camo Mango (8.4% ABV) is rolling out this month 440ml cans (RSP £3.49). Its launch brings the total range available to 10 flavours, including Pink Melon, Dark Berry Burst, White, Strawberry Lemonade, Tropical, Blue, Fruit Punch, Gold and Tutti Frutti.
