Mr Kipling is expanding its ice cream range with a new flavour inspired by its Caramel Tart offering.
Mr Kipling Caramel Tart Ice Cream combines a caramel flavour ice cream with swirls of caramel flavour sauce and sweet pastry pieces. Available in a tub format to cater to multiple usage occasions, Mr Kipling’s latest ice cream launch will also tap into one of the most on-trend flavours this summer season.
With caramel growing in popularity as a flavour, the new 475ml addition is positioned to help retailers take a slice of the flavour opportunity, with the tubs expected to bring younger consumers to the brand.
The launch follows the success of Mr Kipling’s wider ice cream range inspired by its cakes and tarts, including Cherry Bakewell Ice Cream and French Fancy Ice Cream.
Dan Jalalpour, Marketing Director for Desserts at Premier Foods, commented: “Famous for being the UK’s number one cake brand, Mr Kipling is renowned for its delicious sweet treats. Our ice cream range has seen us bring some of our most loved treats into the frozen aisle, and our latest ice cream launch will provide shoppers with the chance to enjoy another of Mr Kipling’s iconic flavours during even more occasions. We expect the new Caramel Tart Ice Cream tubs to engage loyal Mr Kipling fans, whilst also bringing newcomers to the brand by tapping into demand for caramel flavoured ice cream.”
The new Mr Kipling Caramel Tart Ice Cream will be rolling out this month with an MRSP of £3.50 in selected Morrisons stores.
