PepsiCo has introduced ‘Max Your Snacks’, a category guide designed to help convenience stores optimise their savoury snacks range through practical, easy-to-implement advice.
The manufacturer noted that convenience retailers could be sitting on an average of £17.8k worth of savoury snack sales every year. It claims that by executing the category in the right way, retailers could maximise sales and drive an additional uplift of 16%.
In the UK, 99% of the population consume savoury snacks, and within convenience outlets specifically, 50% of shoppers purchase from the category. PepsiCo’s ‘Max Your Snacks’ guide offers insights on the right space, range, layout, points of interruption and the right NPD to make the most of the category. It’s been designed to equip retailers with the tools and insights needed to support category expansion and shines a light on the importance of price-marked packs (PMPs) within savoury snacks.
“At PepsiCo, we are committed to supporting the convenience channel and independent retailers in driving maximum success in their stores,” said Nic Storey, Senior Sales Director, Impulse.
“Through our ‘Max Your Snacks’ guide, we’re equipping retailers with expert insights to help them feel confident, informed, and empowered to grow their business and unlock additional revenue. While launches like Extra Flamin’ Hot and Doritos Dinamita have injected excitement into the category, NPD is just one part of savoury snacking. It’s vital that we also work collaboratively with our retail partners to support our range as well and help them make PMPs work as hard as possible. This is a key format for the channel which we continue to support, ensuring our core range and bestsellers are available at great value to shoppers.”
Available exclusively via shopt app, PepsiCo is also giving retailers the chance to earn cash rewards for downloading the guide, plus an exclusive competition for those who engage with the principles.
NAM Implications:
- Just think what it might cost for indy and mult convenience to generate this degree of detailed category insight ‘privately’…
- Worth a look?
