Premier Foods-owned cake brand Mr Kipling is launching a new Lunchbox Slices range in Raspberry, Banana and Chocolate Orange flavours to tap into growing cake occasions.
Mr Kipling’s Lunchbox Slices have a light sponge made with real fruit, with a drizzle of icing across the top. The non-HFSS slices contain less than 100 calories.
They are rolling out in Asda and Morrisons in the coming days, with wider distribution from April (MRSP: £1.65).
