Consumer products companies have built some of the world’s most recognisable and trusted brands, but the landscape is changing fast. With inflation remaining high, consumers are making more deliberate, discerning choices about how they spend their money and time.
Many are questioning whether their loyalty benefits them and turning to private label and challenger brands instead. Their expectations of value, trust, and relevance are evolving.
Some of these shifts are temporary, shaped by economic pressures that will ease over time. But others are structural, reflecting a deeper and more permanent realignment in how consumers relate to brands. The challenge for CP leaders is to know which is which, and to act accordingly. Leaders who can see the future in the present will be in a stronger position to adapt with confidence, not just react to change.
Read the full article on the Ernst & Young website
