Coca-Cola is relaunching its ‘Share a Coke’ campaign, which previously sparked a global phenomenon by swapping Coca-Cola logos for personalised names.
The brand’s customisation platform offers even more names to choose from, with the ability for consumers to add their own personal touch. If shoppers can’t find their name in-store, they scan a QR code on the can, which will take them to the ‘Share a Coke’ digital hub.
To celebrate the relaunch, Coca-Cola has created Share a Coke Memory Maker, a digital experience that allows users to create fun and personalised videos using their own content.
Islam ElDessouky, Global VP, Creative at Coca-Cola, said: “The iconic ‘Share a Coke’ is back and supercharged at a global level, celebrating the pure magic that happens when people connect. It’s not just about likes and shares – we’re talking real world moments, amplified. Get ready for a whole new level of sharing with fresh experiences and ways to spark joy with your crew. We’re bringing new channels and experiences to this campaign to help people uplift friendships through real-life everyday moments.”
Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, added: “Our iconic ‘Share a Coke’ campaign is back, celebrating connections and shared moments. This time, we’re taking it to the next level with even more personalised experiences, giving consumers the chance to create and share memories with friends, family, or even as a treat for themselves – spreading joy and making everyday moments even more special.
“With cola remaining the largest soft drinks segment in GB retail, and almost two-thirds of its sales value generated by the Coca-Cola portfolio, there’s no better time to celebrate the connections that our brands continue to inspire.”
‘Share a Coke’ will be rolling out in phases, starting with a global teaser campaign, with Coca-Cola Zero Sugar and Coca-Cola Original Taste packs available in the UK from 1st May.
