Men’s personal care brand Dr. Squatch is expanding its presence in the UK through a new retail partnership with Boots.
Starting this week, Dr. Squatch’s signature soaps will be available in 415 Boots stores, while its deodorants will be sold exclusively online through Boots.
The initial lineup features soaps and deodorants in signature scents like Fresh Falls, Rainforest Rapids, and Wood Barrel Bourbon.
To mark the launch, Dr. Squatch is expanding its ‘Britain, We Stink’ campaign with a new instalment, ‘You Stink’, again featuring comedian Red Richardson. The campaign will run across Connected TV, YouTube, Meta, and TikTok, alongside OOH placements across London. To further support the launch, Dr. Squatch is collaborating with social media creators.
