Working with Coca-Cola Europacific Partners (CCEP), Innocent drinks has launched a new range: innocent kids juicy water, available in apples & strawberries and apples & mangoes variants.
Both drinks are school lunchbox compliant, containing no added sugar, sweeteners or artificial flavours, made with 70% real fruit, water, and natural flavours, and count as one of the recommended ‘5-a-day’. In consumer testing, both variants outperformed other kids’ juice drinks in taste, refreshment, and natural ingredients.
They will be available in 200ml cartons and will roll in convenience stores from 5th April, following an exclusive initial launch into 549 Burger King restaurants across the UK.
The launch will be supported by an integrated marketing campaign, including OOH advertising encouraging parents to give their kids a drink that’s one of their ‘5-a-day’. Convenience retailers can request innocent kids juicy water POS materials and download digital assets from My.CCEP.com.
Rob Yeomans, VP, Commercial Development at CCEP GB, said: “Innocent continues to lead the way in providing innovative healthy drinks, and this launch is another great example. The launch offers a new healthy and convenient drinks option for children.
“We’re encouraging retailers to get behind the launch with in-store POS and digital assets to support visibility, drive engagement, and incremental sales in the category.”
