Tropicana has created Fresh & Light, a new range of blended fruit juice drinks with 30% less sugar compared to the market average.
“The juice category has seen a decline in shoppers due to the rising cost of fruit juice and concerns over sugar intake, so Tropicana has addressed those with the launch of Fresh & Light,” said Sophie Loveday-Davies, Tropicana Marketing Manager.
“More than one-third of consumers have claimed that sugar was the main driver for them reducing or stopping juice consumption, so we have created Fresh & Light, made with delicious pressed fruits blended with water to provide a reduced sugar and refreshing juice drink for the whole family. In addition to offering 30% less sugar than traditional fruit juice, Tropicana Fresh & Light is also priced at an affordable entry point to branded juices, offering consumers a healthy, refreshing option that won’t break the bank.”
Selected Tropicana Fresh & Light SKUs are rolling out in Asda and Ocado. All SKUs will be available from Sainsbury’s, SPAR, Nisa and Amazon Fresh from the end of April, and Morrisons and Tesco from early May onwards. Tropicana Fresh & Light 850ml has an RRP of £2.75.
