Brands can’t control geopolitics, but they can control how they respond. Remember what we learned from the pandemic – agility, empathy, and proactive communication? They remain more relevant than ever.
Read the full article on the Mintel website
NAM Implications:
- This says it all:
- ‘Brands can’t control geopolitics, but they can control how they respond’.
- And can be applied to how suppliers and retailers should factor economic/political context into their business strategies.
- i.e. don’t waste time trying to change the world, work on your response…
- This Mintel article provides some useful guidance.
- Above all, build and maintain trust…
