Co-op Wholesale (formerly known as Nisa) has announced an £800,000 investment into the wholesale selling price (WSP) of key Co-op own brand lines in a move aimed at “reinforcing its support for retailers across high-volume, essential products”.
The initiative will see Co-op Wholesale double the range of own brand products with a strong focus on competitive pricing, increasing the selection from 50 to over 100 key lines.
Using sales data to identify the most important products for independent retailers, the investment aligns with the group’s promise to “provide quality own brand products at competitive prices, giving retailers an enhanced offer to compete effectively in the convenience sector”.
Lines have had an average 3% reduction in WSP, with some reduced by up to 18.5%, including £1.65 off Co-op Mixed Peppers, £2.99 off Co-op Milk Chocolate Malted Biscuits, and £0.48 off Co-op’s 12 Large British Free-Range Eggs 8 x 12PK. There have also been reductions in the BWS category with £3.60 deducted off the WSP of Co-op DST Imperial Vodka 37.5% 1LTR.
“We understand the pressures that independent retailers face, and that value is still of high importance, and that’s why we remain committed to providing them with the best possible wholesale prices, so they can grow their businesses sustainably,” said Katie Secretan, Managing Director of Co-op Wholesale.
“This investment is a significant step in helping retailers offer Co-op’s high-quality own brand products at prices that allow them to remain competitive and meet customer demand.”
NAM Implications:
- A pointer for brands maybe?
