Aston Manor has added two new fruity flavours to its Crumpton Oaks range. Available for £1.50 RRP per pint can, the Strawberry and Berry flavours (ABV 4%) are rolling out in time for Summer.
The launch comes in response to the booming popularity of flavoured cider, with 40% of cider consumers now seeking new flavours. Berry flavours currently hold the largest share of the cider category, with flavoured cider sales in the value sector growing by 11% MAT.
Natalie Marshall, Trade Marketing Manager at Aston Manor, commented: “We’re delighted to add two brand-new flavours to our much-loved and iconic Crumpton Oaks brand. Cider is a go-to drink for many, particularly as the weather warms up, and we know that consumers are always on the lookout for brand-new flavours to try.
Initially launched in Tesco, Crumpton Oaks Strawberry and Crumpton Berry will be rolling out in the wholesale, grocery and independent retail channels.
