Peroni Nastro Azzurro is launching an innovative platform to incentivise shoppers and support the retail trade in driving sales of premium beer.
Launching this month, Club Peroni is a loyalty site where consumers can collect points by buying Peroni Nastro Azzurro in the off-trade. Points can be exchanged in the ‘Reward Shop’ section of the site for a raft of prizes, including event tickets, money-off coupons, free drinks, merchandise, and experiences.
Peroni Nastro Azzurro shoppers can redeem points by signing up to the site, scanning the QR code on any pack, and then submitting their receipt through the platform to confirm their purchase.
There are opportunities available for retailers to integrate their own loyalty programmes with Club Peroni and offer exclusive tailored promotions, such as money-off offers, and receive data-led insights.
Rob Hobart, Marketing Director at Asahi UK, said: “Club Peroni is designed to enhance retailers’ existing loyalty programmes. The scheme works behind the scenes without adding extra steps for consumers or our trade partners.
“It complements their existing loyalty programmes by driving more engaged shoppers to stores, handing off seamlessly to their systems, and increasing sales opportunities.”
