Schweppes has launched a purple Tropical Soda in the grocery market, which has flavours of guava, dragonfruit and hibiscus.
Designed for the summer season, the new line reinvents the original, classic soda and is said to be ideal for cocktails and spritzes.
Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, commented: “Schweppes Tropical Soda is an exciting new addition to our portfolio, created to tap into growing demand for vibrant, flavourful drinks that stand out on shelves.
“Whether it’s used to elevate mixed drinks or offered as a vibrant standalone serve, it’s a versatile option that gives our customers a new way to tap into seasonal demand and premium drinking experiences.”
Marina Nastyushenko, Senior Brand Manager at Schweppes, added: “Schweppes has always been at the forefront of innovation, and with Schweppes Tropical Soda, we’re bringing a vibrant new option to our soda range. Whether paired with spirits or enjoyed on its own, it’s a drink designed to stand out and bring a tropical twist to any occasion. Start with a sip, end with a story – this is the drink that will make your summer memorable, whatever the weather.”
