After a successful launch in the US, Japan, China and Australia, Nestlé’s Nescafé Espresso Concentrated range has arrived in Europe, starting with the UK.
Available in three flavours – vanilla, caramel and classic – the concentrate can be used to make barista-style iced coffee drinks at home. Each 500ml bottle contains 16 servings (RRP: £4.99).
“With its growing popularity among younger generations, cold coffee continues to drive growth in the coffee category,” said Axel Touzet, Head of Nestlé’s Coffee Brands Strategic Business Unit.
“Nescafé Espresso Concentrated captures what young people want in an iced coffee: convenience, personalisation and quality. As one of our six ‘big bets’ for 2025, this latest innovation has significant growth potential, with the ability to generate over 100 million Swiss francs globally in annual sales over the coming years.”
