Branded over-the-counter (OTC) products could play a vital role in promoting self-care and supporting the sustainability of community pharmacies, said Michelle Riddalls, CEO of PAGB – the consumer healthcare association – during the recent Pharmacy Business Conference.
Read the full article on the Pharmacy Business website
NAM Implications:
- Given the high incidence of self-treatable conditions.
- Added to which has to be the continuing ‘anxiety-stress’ of current uncertainties.
- And a population where 61 million people turn to OTC products to treat those illnesses.
- Branded OTC products offer an opportunity unique to community pharmacies.
- In other words, community pharmacies can rely on the expertise of established OTC brands to help them grow their customers’ baskets…
- …which, given the higher margins…
- …can increase profitability and reduce losses.
- A ‘no-brainer’…
