By Martin Heubel, Amazon Strategy Consultant at Consulterce
Hoping for Amazon to act reasonably is a race to the bottom.
Don’t do it.
Amazon is an algorithm-led retailer.
Its system delists products falling below profitability thresholds. The remaining humans operating your account orient themselves on profit margin targets, not the relationship with your brand.
This means your organisation needs to adapt.
It’s no longer enough to copy your offline strategies to the online channel. If you do, your prices get trapped in a race to the bottom.
The better way?
Creating strategies that meet the realities of Amazon as a price follower.
Here’s how to get started on Consulterce.com
