Kellogg’s has unveiled the latest addition to its cereal lineup – High Protein Bites.
The new product is available in a Choco Hazelnut flavour and is high in fibre, non-HFSS, and contains 21% plant-based protein.
The company noted that with a growing trend for more protein at breakfast time, more cereal products are calling out Protein benefits on pack – up by 23% in the last year. Kellogg’s new High Protein Bites aim to help people incorporate more protein into their daily routines.
The product will be available exclusively in Sainsbury’s from the start of May, with roll-out across all major retailers from July (RRP £3.50 – 400g).
Lejla Damon, Senior Activation Brand Manager at Kellogg’s, said: “We understand the benefits of a protein-rich breakfast to help kick start your day, and we know this is something our shoppers are looking for too. This is why we are so excited to announce the launch of Kellogg’s High Protein Bites, in a delicious Choco Hazelnut flavour – bringing greater choice to the everyday shopper looking to up their protein intake.”
