An investigation by BBC Panorama has revealed that baby food pouches from six of the UK’s leading brands are failing to meet key nutritional needs of babies and toddlers – with parents being “misled” by their marketing.
Read the full article on the BBC website
NAM Implications:
- Suppliers of baby foods are aware of consumer sensitivities.
- And given that shoppers tend to buy on perception…
- …it is vital to distinguish between letter-of-the-law and spirit-of-the-law compliance.
