Boots is expanding its menopause range this summer, making new products, services and advice more accessible in its stores and online.
The health & beauty retailer has launched 35 new menopause products from brands including Canesmeno, Balance Activ and Luna Daily. The M-Club has also landed exclusively at Boots, offering products to support haircare, eyecare and bedtime routines for women experiencing menopause.
150 Boots stores across England will also feature dedicated menopause zones, split out by key signs and symptoms. Customers will also be able to ask advice from Boots’ pharmacists and beauty specialists.
Ben Sharpe, Head of Positive Healthcare at Boots, commented: “We know a significant number of our customers are going through the menopause and we want to help them improve their experience through this life stage. We continue to grow our menopause range, carefully selecting products that can really help and making them easy to find in our stores. This is combined with the expert support accessible in our stores from our pharmacy and beauty team, and the wealth of information and advice on the Boots Health Hub.”
NAM Implications:
- An example of category management optimised.
- And why not other life-stage requirements…
