Convenience food brand Nomadic has launched ‘Power Oats’, a two-strong range featuring a combination of yogurt and oats, with either raspberry or vanilla.
Each 150g pot – ‘Zingy Raspberry’ and ‘Vibrant Vanilla’ – contains 10g of protein, the recommended daily dose of Vitamin D, and gut-friendly cultures.
The protein-focused pair follow in the wake of Nomadic’s launch of its ‘Power Pots’ last year and capitalise on two Instagram ‘foodie’ trends – overnight oats and gut health.
Power Oats will be available in Morrisons from 8th May and Nomadic’s usual cash & carries/wholesalers (150g pot/£1.50 RRP).
Michelle Bloom, Nomadic’s marketing manager, said: “Power Oats features yogurt blended with oats, which lend a different, satisfying, texture – and two great flavour choices. Combining ‘power’ with flavour is always paramount for us, as it is for our customers, who are busy on their feet and always on the go. If the flavour doesn’t match the power delivery in such products, then they’ll just move on.”
